German companies spend a whopping € 3.5 billion on promotional gifts every year – that’s more than on print advertising, online marketing and just about every other marketing tool. Yet gifts are often bought on the fly, with little consideration for sustainability and brand values. Friends, it’s about time we put this right.
Corporate gifting 101.
Just to ensure we’re all up to speed, let’s take it from the top. A corporate or promotional gift is an item a company gives to another party – be it a partner, an employee or a customer. This can be anything from a Christmas present to a trade fair giveaway or a one-off anniversary item.
Promotional gifts are commonly branded with a company’s name or message – we’ve all got a branded pen somewhere in our desk drawer. This in turn provides the company’s brand with regular exposure over the course of a gift’s useful life.
Why gifts are important.
There’s an inseparable link between your corporate gifts and your brand’s standing with their recipient. In other words – a useful or desirable gift can boost your brand’s standing, while a tacky or poorly-made promotional item can do precisely the opposite. That’s why it’s vital to find the perfect gift to reflect your brand.
On top of its importance for brand association, your choice of gift can say an awful lot about your brand. Your brand values should align with those of your gift. No company committed to sustainable business should be handing out disposable plastic pens at a trade fair – contradictions like this are not lost on anyone nowadays.
In need of some inspiration?
Enough talk already! Here are some gifts we’ve turned into great campaigns. Find yours today
Sprouts
Plants from pencils
A greener alternative to the pen. These ingenious pencils sport a biodegradable seed pod on the end. So when their useful life as a pencil ends, their second life as a plant can begin.
Bambook
Your whiteboard to go
The Bambook is a sustainable notepad for the 21st century. Its eye-catching wood hardcover protects 40 interior pages – each one reusable thanks to whiteboard technology. The only notebook you’ll ever need.
Casusgrill
The world’s first fully disposable grill
Introducing the world's first sustainable, 100% natural single-use grill. The grill's ingenious yet simple design offers plenty of space for customization on the sides. The lava stone lining retains the heat from the charcoal and offers a solid base for the bamboo grill rack.
Kaffeeform
Your daily grind
Made with coffee, for coffee! These innovative to-go cups are made for coffee lovers – using coffee grounds and a mix of other renewable resources. These cups are therefore light yet robust, and smell ever so subtly of the world's favourite bean.
Stop the water
All-natural cosmetics
Though simple, the idea behind this refillable cosmetics range couldn’t be more powerful: By boldly reminding us to turn off the water during use, its commitment to sustainable living extends far beyond its all-natural ingredient blend.
Ocean Bottle
Made to turn the tide
Plastic is polluting our oceans at an astounding rate, and Ocean Bottle is here to provide a long-term solution. This stunning stainless steel drinking bottle is designed to be the last resuable bottle you’ll ever need. And for every bottle purchased, Ocean Bottle funds the collection of plastic equivalent to 1000 ocean-bound bottles in coastal communities around the world.
Kuchentratsch
Cakes from gran
No-one bakes quite like a grandma! This delicious cake range is baked to order by authentic Bavarian baker-nans. How do they make them taste so good? Must be their experience, topped with a generous portion of love.
We do things differently.
The corporate gifting world is still dominated by tacky promo items destined for the trash can. It’s about time we relegate this inefficient and senseless approach to the past – it’s bad for business and even worse for our world.
As other forms of marketing move with the times, so must gifting. That’s why we specialise in sustainable and zeitgeisty items with relevance and appeal for 2020 and beyond. Our gifts show your business from its best side, reflecting your ethical values over their long useful life.
How we scout.
We focus on finding zeitgeisty products produced by innovative start-ups from around the globe. This unique approach means that our shop stocks gifts that are often exclusive to Clouberry and as yet undiscovered in Germany. Numerous products in our online shop have picked up awards for their outstanding design. We select products based on the following criteria.
Zeitgeisty
Dancing in step with our times
Sustainable
Environmentally sound
Quality
Tacky trash need not apply
Benefit
Useful is as useful does
Pioneering
Breaking new ground
Aura
Deliciously desirable
Design
Be it ingenious or eye-catching
Simple
Easy to
understand
Co-branding works.
We only source our gifts from brands that operate in line with sustainable principles. We then offer these gifts to your brand for use in a campaign. This unique model means that gifts can be customized with co-branding – a win-win situation for the standing of both brands. No more shoddy merch. Just desirable gifts with ethical values.
Ready to get your feet wet?
Together we can step up your corporate gifting game. Come on in, the water’s fine.
Visit our shop
